--- title: Programs description: Discover authentic values to unify your business and attract and retain employees and customers --- [![Capacity to Serve](https://www.capacitytoserve.org/hs-fs/hubfs/Untitled-2%20(1).png?width=200&height=56&name=Untitled-2%20(1).png) ![Capacity to Serve](https://www.capacitytoserve.org/hs-fs/hubfs/Untitled-2%20(1).png?width=200&height=56&name=Untitled-2%20(1).png)](https://www.capacitytoserve.org?hsLang=en) [![Capacity to Serve](https://www.capacitytoserve.org/hs-fs/hubfs/Untitled-2%20(1).png?width=200&height=56&name=Untitled-2%20(1).png)](https://www.capacitytoserve.org?hsLang=en) - [Home](https://www.capacitytoserve.org?hsLang=en) - [About](https://www.capacitytoserve.org/about-capacity-to-serve-a-501c3-nonprofit?hsLang=en) - [Programs](https://www.capacitytoserve.org/programs?hsLang=en) - [Board](https://www.capacitytoserve.org/board?hsLang=en) - [Contact](https://www.capacitytoserve.org/contact?hsLang=en) - [Home](https://www.capacitytoserve.org?hsLang=en) - [About](https://www.capacitytoserve.org/about-capacity-to-serve-a-501c3-nonprofit?hsLang=en) - [Programs](https://www.capacitytoserve.org/programs?hsLang=en) - [Board](https://www.capacitytoserve.org/board?hsLang=en) - [Contact](https://www.capacitytoserve.org/contact?hsLang=en) [Donate](https://app.hubspot.com/payments/wKDgXbhdzVTDjjx?referrer=PAYMENT_LINK) ## **Define Values That Actually Drive Your Business Forward** Go beyond empty mission statements. Develop authentic company values that guide decisions, align your team, and build a culture people believe in.   [Start Your Values Workshop](https://meetings.hubspot.com/dmills12) ### Unlocking Your Gifts as a Small or Family Business ![CTS graphic icons-1 (3)](https://www.capacitytoserve.org/hs-fs/hubfs/CTS%20graphic%20icons-1%20(3).png?width=50&height=50&name=CTS%20graphic%20icons-1%20(3).png) #### A culture that attracts Create a company culture that attracts and retains both employees and customers ![CTS graphic icons-1 (5)](https://www.capacitytoserve.org/hs-fs/hubfs/CTS%20graphic%20icons-1%20(5).png?width=50&height=50&name=CTS%20graphic%20icons-1%20(5).png) #### Unified decision making Values across the team that guide decisions and build momentum and unity ![CTS graphic icons-1 (4)](https://www.capacitytoserve.org/hs-fs/hubfs/CTS%20graphic%20icons-1%20(4).png?width=50&height=50&name=CTS%20graphic%20icons-1%20(4).png) #### Team Alignment Align you team and attract customers around what matters most ![CTS graphic icons-1 (6)](https://www.capacitytoserve.org/hs-fs/hubfs/CTS%20graphic%20icons-1%20(6).png?width=50&height=50&name=CTS%20graphic%20icons-1%20(6).png) #### Differentiation above the crowd Stand out beyond just products and services as a company that is actually different ![iStock-1432771899 (1)-min](https://www.capacitytoserve.org/hs-fs/hubfs/iStock-1432771899%20(1)-min.jpg?width=2000&name=iStock-1432771899%20(1)-min.jpg) ### When Values Work Against You Values that came from a checklist cause  businesses to struggle with culture and growth. -   **Generic statements** that could apply to any company -   **Team members unclear** about what your values actually mean in practice -   **Hiring decisions** made without considering cultural fit -   **Culture drift** as your business grows and changes -   **Empty words** that don't influence daily decisions or behavior   **For Family Businesses:** You have something special - a legacy, shared history, and family dynamics that shape everything. But turning that into clear, actionable values that honor the past while guiding the future? That's the challenge.   **For Small Businesses:** You're building something meaningful, not just chasing profit. But articulating what makes your business unique and ensuring everyone on your team lives those values every day requires more than good intentions. ### Unlock Authentic Values ***-Values That Actually Matter to your team and your customers.*** **We help you develop authentic company values through a proven workshop process:**   ✓ **Clarify your purpose** - Discover what truly drives your business beyond profit   ✓ **Define meaningful values** - Create 3-5 core values that reflect who you really are   ✓ **Make values actionable** - Translate values into specific behaviors and decisions   ✓ **Align your team** - Get everyone on the same page about what matters most   ✓ **Embed in operations** - Integrate values into hiring, performance reviews, and strategy   ![iStock-622206946-min](https://www.capacitytoserve.org/hs-fs/hubfs/iStock-622206946-min.jpg?width=2000&name=iStock-622206946-min.jpg) ### Building *Values* that Matter   **Our Values Development Process Includes:**   **1. Discovery Session (2 hours)** -   Explore your business story, purpose, and what makes you unique -   Identify the principles that already guide your best work -   For family businesses: honor your legacy while defining your future   **2. Values Clarification Workshop (Half-day)** -   Define 3-5 core values that are authentic and meaningful -   Create clear definitions for each value -   Develop behavioral examples that show values in action   **3. Guided Implementation ** -  Coaching to implement and contextualize your values - Work with a group of other leaders who are also applying values into their operations     ### Build with Authentic Values ![Capacity to Serve](https://www.capacitytoserve.org/hs-fs/hubfs/Untitled-2%20(1).png?width=200&height=56&name=Untitled-2%20(1).png) ©2026 Capacity to Serve, Inc. A Virginia 501C3. All rights reserved. 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