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Define Values That Actually Drive Your Business Forward

Go beyond empty mission statements. Develop authentic company values that guide decisions, align your team, and build a culture people believe in.

 

Start Your Values Workshop

Unlocking Your Gifts as a Small or Family Business

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A culture that attracts

Create a company culture that attracts and retains both employees and customers

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Unified decision making

Values across the team that guide decisions and build momentum and unity

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Team Alignment

Align you team and attract customers around what matters most

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Differentiation above the crowd

Stand out beyond just products and services as a company that is actually different

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When Values Work Against You

Values that came from a checklist cause  businesses to struggle with culture and growth.

  •   Generic statements that could apply to any company
  •   Team members unclear about what your values actually mean in practice
  •   Hiring decisions made without considering cultural fit
  •   Culture drift as your business grows and changes
  •   Empty words that don't influence daily decisions or behavior

  For Family Businesses: You have something special - a legacy, shared history, and family dynamics that shape everything. But turning that into clear, actionable values that honor the past while guiding the future? That's the challenge.

  For Small Businesses: You're building something meaningful, not just chasing profit. But articulating what makes your business unique and ensuring everyone on your team lives those values every day requires more than good intentions.

Unlock Authentic Values

-Values That Actually Matter to your team and your customers.

We help you develop authentic company values through a proven workshop process:

  ✓ Clarify your purpose - Discover what truly drives your business beyond profit

  ✓ Define meaningful values - Create 3-5 core values that reflect who you really are

  ✓ Make values actionable - Translate values into specific behaviors and decisions

  ✓ Align your team - Get everyone on the same page about what matters most

  ✓ Embed in operations - Integrate values into hiring, performance reviews, and strategy

 

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Building Values that Matter

  Our Values Development Process Includes:

  1. Discovery Session (2 hours)

  •   Explore your business story, purpose, and what makes you unique
  •   Identify the principles that already guide your best work
  •   For family businesses: honor your legacy while defining your future

  2. Values Clarification Workshop (Half-day)

  •   Define 3-5 core values that are authentic and meaningful
  •   Create clear definitions for each value
  •   Develop behavioral examples that show values in action

  3. Guided Implementation 

  •  Coaching to implement and contextualize your values
  • Work with a group of other leaders who are also applying values into their operations

 

 

Build with Authentic Values